A Study on Compliance and Market Status of Wheat flour Labels in the State of Goa
Keywords:
Branded, Labels, Unbranded, Wheat flourAbstract
The food labels provide accurate information which can be easily understood by the consumers. The aim of this study was to investigate the market status of branded and unbranded, labeled and unlabeled wheat flour marketed along with identifying labeling claims of varied brands of wheat flour sold by the retailer, supermarkets, fair-price shops, etc. in the state of Goa. It was observed that wheat flour was sold in the market in packed labeled branded form as well as unbranded and loose form. It was also observed that supermarkets buy unbranded wheat flour in bulk quantity or pack size and re-pack them in packages of small size to be resold without a label. Consumers purchased both branded as well as unbranded wheat flour available in the market. Comparison of different label claims of branded and labeled wheat flour showed that although manufacturers followed the mandatory labeling requirements, there was no systematic order or standard format of labeling information on the principle panel. Only branded wheat flour labels followed mandatory labeling requirements and most of the supermarkets or retailers had poor knowledge about the mandatory labeling requirements.
How to cite this article: Chari NP, Cordeiro MC. A Study on Compliance and Market Status of Wheat flour Labels in the State of Goa. J Adv Res Food Sci Nutr 2019; 2(1&2): 2-7.
References
Grover, Sindhu J. Food laws and Standards - other laws and Standards related to foods. Indira Gandhi National Open University School of agriculture (IGNOU) 2009 (Reprint). Akashdeep Printers, 2016.
Sakhare S, Inamder A. Indian Atta (Whole Wheat Flour): history and recent trends. Agro Food Industry Hi Tech 2014; 25(1): 66-9.
Dunford E, Guggilla R, Ratneswaran A et al. The adher¬ence of packaged food products in Hyderabad, India with nutritional labelling guidelines. Asia Pac J Clin Nutr 2015; 24(3): 540-545.
Borgmeier I, Westenhoefer J. Impact of different food label formats on healthiness evaluation and food choice of consumers: a randomized-controlled study. BMC Public Health 2009; 9(1): 184.
Singh M, Uma I, Chandorkar S. Nutrition labeling com¬pliance of branded processed packaged foods with Indian food laws (FSSAI, 2011 regulations). International Journal of Food and Nutritional Sciences 2012; 2(4): 14-19.
Food safety and standards regulations, Food Safety Standards Authority of India (FSSAI) 2011. Version–II (22.01.2019). Available at: https://fssai. gov.in/.../Compendium_Packaging_Labelling_ Regulations_22_01_2019.
Jegan, A. Marketing of wheat flour in southern region of Tamilnadu 2014. Available at:http://shodhganga. inflibnet.ac.in/handle/10603/44537..
Panda A. Customer Patronage towards Food and Gro¬cery Retail. Global Journal of Management and Business Studies 2013; 3(9): 955-960.
Mercer R, Young M, Rimpeekool W et al. Literature review on the impact of label format on consumers’ attention and comprehension for mandated label el¬ements. Food Standards Australia New Zealand 2013.
Remar D, Campbell J, DiPietro, RB. The impact of local food marketing on purchase decision and willingness to pay in a foodservice setting. Journal of Foodservice Business Research 2016; 19: 89-108.
Harris J, LoDolce L, Schwartz, MB. Encouraging big food to do the right thing for children’s health: a case study on using research to improve marketing of sugary cereals. Critical Public Health 2015; 25(3): 320-332.
Sacks G. et al. Comparison of food industry policies and commitments on marketing to children and product (re)formulation in Australia. New Zealand and Fiji; Critical Public Health 2015;25(3): 299-319.
World Health Organization (WHO). Nutrient Profiling: Report of a WHO/IASO Technical Meeting. 2010. Available from: https://www.who.int/nutrition/topics/profiling/en/
Downloads
Published
Issue
Section
License
We, the undersigned, give an undertaking to the following effect with regard to our article entitled
“_______________________________________________________________________________________________________________________________________________________________________________
________________________________________________________________________________” submitted for publication in (Journal title)________________________________________________ _______________________________________________________Vol.________, Year _________:-
1. The article mentioned above has not been published or submitted to or accepted for publication in any form, in any other journal.
2. We also vouchsafe that the authorship of this article will not be contested by anyone whose name(s) is/are not listed by us here.
3. I/We declare that I/We contributed significantly towards the research study i.e., (a) conception, design and/or analysis and interpretation of data and to (b) drafting the article or revising it critically for important intellectual content and on (c) final approval of the version to be published.
4. I/We hereby acknowledge ADRs conflict of interest policy requirement to scrupulously avoid direct and indirect conflicts of interest and, accordingly, hereby agree to promptly inform the editor or editor's designee of any business, commercial, or other proprietary support, relationships, or interests that I/We may have which relate directly or indirectly to the subject of the work.
5. I/We also agree to the authorship of the article in the following sequence:-
Authors' Names (in sequence) Signature of Authors
1. _____________________________________ _____________________________________
2. _____________________________________ _____________________________________
3. _____________________________________ _____________________________________
4. _____________________________________ _____________________________________
5. _____________________________________ _____________________________________
6. _____________________________________ _____________________________________
7. _____________________________________ _____________________________________
8. _____________________________________ _____________________________________
Important
(I). All the authors are required to sign independently in this form in the sequence given above. In case an author has left the institution/ country and whose whereabouts are not known, the senior author may sign on his/ her behalf taking the responsibility.
(ii). No addition/ deletion/ or any change in the sequence of the authorship will be permissible at a later stage, without valid reasons and permission of the Editor.
(iii). If the authorship is contested at any stage, the article will be either returned or will not be
processed for publication till the issue is solved.
